Hilary Kerner is Vice President & CMO for IBM Watson. In this role, she leads global marketing strategy for IBM's breakout Watson system, an innovation that is dramatically changing the way people use technology. IBM has invested over $1B in Watson, moving the technology from a quiz show phenom on Jeopardy! into a portfolio of solutions delivered to enterprise clients and offered via an open platform to the developer and start-up communities. Hilary also has responsibility for the development and stewardship of the Watson brand.