Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a next-gen performance marketing agency for software brands, headquartered in Austin, TX. Since its establishment in 2014, Mehrguth has led Directive in its expansion of five new locations, starting from Orange County, to Los Angeles, San Francisco, New York City, Austin, and London. Directive’s year-over-year growth rate has increased by 300%, and Directive has been featured in the top 1,500 for the past two years on the Inc. 5000 fastest-growing companies in the U.S. Additionally, Directive is certified as a "Great Place to Work" for 2020. As a thought leader, Garrett speaks at Digital Summit, Search Marketing Summit, UnGagged NYC, SMX West, State of Search, General Assembly, MozCon, etc. Garrett has also been published by Salesforce, SEMrush, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more.