Crystal Marie McDaniels currently leads marketing strategy and innovation for Duke Energy. As a savvy marketing leader with expertise across digital, social media, email, and CRM channels, she has a decade of experience delivering high ROI for clients such as Nestle, Seagram’s, SunMaid, and Disney. Everyone has a story and whether it is a nonprofit’s mission to aid the homeless or it is a CPG brand’s commitment to quality ingredients, Crystal has the experience to make that story compelling. Her diverse background in advertising, public relations and non profit advocacy, primarily from the agency side are evidence of my ability to support a variety of brands. I am especially interested in brands who have exciting stories to tell related to diversity and inclusion as well as corporate social responsibility.