Say Anything: Creating Engaging, Findable Content for B2B Audiences

Writing to engage leads in a business-to-business (B2B) environment is tough. Simply attracting attention isn’t enough. You need to engage and automate your outreach to match the needs of buyers. The average B2B purchaser visits more than 80 links before they proactively contact a provider. If you’re looking for a framework to get found via SEO using engaging content, deepen relationships with prospects from the first click, and automate follow-up to close more deals, this is the session for you. This session covers content clusters, pillar pages, and marketing automation tactics. By the end of the session, you’ll understand how to connect with customers, and make them excited to work with you – “In Your Eyes” (you know, from Say Anything!)

After this session, you’ll be able to:

  • Create content for B2B audiences that engages and inspires action
  • Make a framework for planning content and bolster your SEO
  • Automate your connections after that first click to deepen relationships and close more deals