Return on Inbox: Why Email is the Key to Marketing ROI
Email continues to be the most effective one-to-one communication tactic for most marketers. But whether it’s email deliverability, email design, automated or transactional campaigns, or coordinating email across our communications plan, we—marketers—continue to struggle with the Inbox. Join one of Digital Summit’s favorite speakers, Michael Barber, as he guides you through why email is so incredibly important now more than ever, how to craft inbox communications and email designs that get results, and leverage email across your broader marketing channels.
After this session, you’ll be able to:
- Understand why email marketing is more important than ever, along with the latest trends in the Inbox
- Design and develop effective email content
- Coordinate email efforts across your marketing channels
- Take a look at what the future of the Inbox will look like