A Framework for Intelligent Personalization at Scale
Personalization is no longer a nice-to-have, it’s a requirement for great customer experiences. Today’s consumers expect seamless experiences that are personalized just for them, in the moment, and on their preferred channel. Unfortunately, it’s easier said than done.
The reality is that most brands struggle to implement effective personalization at scale, and that’s why we’ve created a framework that makes personalization simple. This session will explain tactics you can use to develop your own intelligent and effective personalization strategy. And to better help inform your customer experience, survey insights from 1,000 U.S. consumers about the leading factors of why consumers fall in love with certain brands will be shared.
Customer experience leaders, digital marketers, communications professionals and content strategists who want to elevate their brand’s personalization strategy to deliver a better customer experience should attend this talk.
After this session, you’ll be able to:
- Understand how personalization positively impacts your KPIs
- Gain insights into why consumers fall in love with brands and how yours can be one of them
- Put a personalization framework into practice to deliver targeted messaging that resonates with your audiences across channels
- Learn how leading brands are delivering personalized customer experiences