The Art & Design of Effective Mobile Video

Creating “feed first” content has become increasingly difficult as the world continually shifts to more mobile screen time. How do you capture attention and achieve your goals while maintaining a consistent identity and pushing the limits of creativity? Is it even possible to create the perfect mobile video? What if you have run out of content and haven’t been able to produce anything new in the wake of COVID-19? This session will explore the wealth of information available to creatives and advertisers and how to utilize it in producing content worth watching on mobile.

After this session, you’ll be able to:

  • Understand how audiences consume and interpret mobile video ads
  • Direct attention and influence audiences to more effectively achieve your KPIs
  • Think of data as an asset rather than a hindrance in the creative process