Leading by Example: Executive Social Communications in a Crisis

The presence of your company’s leadership on social media is no longer just nice to have. It’s an expectation. This session will cover the strategies and tactics proven to create a compelling online leadership presence. You’ll learn how to discover an executive’s purpose and passion, reach their ideal audience, and effectively respond during a crisis. This session is for all communicators and content creators with an online or social media audience, or who support company executives in any capacity and want to understand how to build and manage their online presence.

After this session, you’ll be able to:

  • Create an actionable playbook for any executive you support
  • Generate high value content for all occasions and platforms
  • Build a credible and authoritative voice that can be brought to bear during a crisis