Influencer Marketing: Why It Matters Now More Than Ever
COVID-19 has caused marketers to demand their more from their spend. Great influencer marketing has the ability to drive outputs and outcomes far beyond social media. The influencer marketing world has grown up. Data integrity, measurement, payment standards, and overall accountability are here to stay and are constantly being enhanced. This session will dive into how leading brands have integrated influencer marketing into their larger digital marketing strategies and how you can unshackle this exciting tactic and reap the rewards of access to new audiences and diverse content creation that can be used across all channels. This session is for marketers that want to augment the overall value from their influencer marketing programs.
After this session, you’ll be able to:
- Expand your vision for what influencer campaigns can accomplish
- More efficiently measure the outcomes of your influencer programs
- Showcase the benefit of launching or augmenting your influencer program