The Hidden Psychology of Social Networks

Social media has captured our collective attention unlike any technology before it, but rarely do we ask ourselves, “Why?” According to Joe Federer, the answer lies in evolutionary biology and Freudian psychology. Drawing on over a decade of building social media teams in big agencies and having launched Reddit’s Brand Strategy team in 2016, Federer will illustrate the importance of understanding user mindset in different digital environments with campaigns that have defined best practices for platforms like Facebook, Instagram, Twitter, Pinterest, and Reddit.

After this session, you’ll be able to:

  • Optimize your social media channel strategy to reach people in the most effective environment
  • Understand why people act so differently in different kinds of social networks — and what that means for us as brand
  • Create campaigns and content suited to these different social network structures to maximize engagement and social sharin
  • Consider lessons from brands that have already mastered their niches in different online environments