Expanding Your Reach in a Streaming-First World
Video has become a necessity across digital platforms, engaging audiences to make a lasting impression on viewers. As audiences have increased access to information and decreased attention spans, brands must accelerate their focus on compelling video ads to capture users’ attention quickly. Understanding how to leverage video to move consumers through the buying process can help you grow your brand and drive sales effectively and efficiently.
After this session, you’ll be able to:
- Understand recent shifts in streaming consumption and their long-term effects on the market
- Implement video strategies that drive consumer action across platforms
- Understand streaming habit data to derive decisions across campaigns
- Leverage the power of the second screen to increase consideration and awareness
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