Build It, Be It: How to Use LinkedIn to Create a Powerful Personal Brand

First impressions have always been critical, and in 2020 your first impression is likely to be a digital one. The key difference? You have far more control over the perception you create online versus the snap judgement made when you meet someone in “real life.” In this session, social media expert Amanda Healy shares the what, why, where, and how of building a powerful personal brand online. Focusing on LinkedIn, she provides the steps that you can take right now, as well as longer-term areas of focus, to create a strong and memorable digital impression. You’ll walk away with a clear roadmap of how to build and evolve your LinkedIn presence to achieve your professional goals.

After this session, you’ll be able to:

  • Understand what a personal brand is, why it’s critical to your success, and how to build and/or evolve yours
  • Know why LinkedIn is not your online resume, and why it’s one of the most effective platforms to build your online brand
  • Identify the top 5 most viewed areas of your LinkedIn profile, plus how to optimize them for maximum impact
  • Increase the searchability of your profile to drive inbound opportunities straight to your inbox