Digital Summit Masterclasses

Full-day, interactive workshops devoted to in-depth learning
September 8, 2020 | 8:00AM – 5:00PM PDT

(Included in All Access pass; upgrade fee applies to Base pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each virtual classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology — on the complex topics and strategies that matter most to your company’s bottom line.

We’ve added these virtual Masterclasses to the online At Home events this year for only $130 more (as part of our All Access Pass).

We have three amazing courses available for Digital Summit At Home:

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
Samantha Kermode

Samantha Kermode, Investis Digital

At the end of this masterclass, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing
Thom Craver

Thom Craver, CBS Interactive

At the end of this masterclass, you’ll be able to:

  • The most effective goal-focused social strategies for your business
  • Better understanding of how your web traffic and customer behaviors correlate to your organization’s business objectives
  • More effectively leveraging and packaging Content, Search, and PPC in your social strategies
  • Understanding your audience/customer/influencer personas better and translating those into better paid ad campaigns
  • Staying up to date with the ever-changing trends, algorithms, and tools impacting your social engagement
  • Streamlining your social media management processes, scaling effortlessly, and boosting results
  • Creating tighter, higher converting goals and funnels
  • More in-depth understanding of your site visitor data and behaviors
  • Understanding and utilizing the attribution modeling methods that will impact your marketing the most
  • Advanced segmentation tips for turning standard metrics into game-changing KPIs
Building Blocks for Content That Rocks
Tamsen Webster

Tamsen Webster, The Red Thread

At the end of this masterclass, you’ll be able to:

  • Clearly define the goals and objectives for every piece of content you create and implement a process to achieve them
  • Identify the five key concepts that create a Red Thread® (your content’s core message) and how to use them to title, structure, summarize, and write your content
  • Develop outlines for content anywhere from 100 to 10,000+ words
  • Explore and adopt the four Message Mindsets to add variety and interest to your content
  • Create a “swipe file” for endless inspiration
  • Apply a Message Matrix to help you adjust your message across audiences and applications, as well as to match the consumer journey
The ROI from a DS Masterclass is unbelievable

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

What’s Included?

For $130, the Masterclass Includes:

4+ hours of deep-dive content, tips, insights and strategies
Workbook from both Masterclasses
Exclusive Digital Summit Masterclass certification
Q&A with the instructor
Still Need Help Convincing The Boss?
How are these Masterclasses different from the rest of the event? How are they different from the AM Workshops?

Hands down, DS Masterclasses go the most in-depth our into topic offerings — ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

Do I need a separate ticket to attend the Masterclasses?

The All Access Pass includes access to the Masterclasses.

How advanced is the Masterclass content?

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical — ideal for seasoned marketing practitioners from most any company size or industry.

Will there be Q&A with the instructor?

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.