Agenda (All times PDT)
These great sessions have been confirmed so far, with more on the way! Keep checking back for updates.
Pre-Event Tuesday, September 08
8:00am - 12:00pm
The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
Masterclass
- Samantha Kermode, Investis Digital
11:00am - 3:00pm
Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing
Masterclass
- Thom Craver, CBS Interactive
2:00pm - 6:00pm
Building Blocks for Content That Rocks
Masterclass
Day 1 Wednesday, September 09
8:00am - 8:45am
Using Audio Content to Create a Customer Acquisition Engine
- Matthew Perl, Oakland A's
How Anyone Can Have Success with Video Marketing…Even You!
- Desiree Martinez, All-In-One Social Media
9:00am - 9:40am
The Anatomy of Engaging, Strategic, Thumb-Stopping Instagram Stories
- Quinn Tempest, Create Your Purpose℠
7 ½ Common Email Marketing Mistakes that Companies Make & How to Avoid Them (Placeholder)
- Cameron Kane, iPost
9:55am - 10:35am
Changing Consumer Behaviors: How to Relearn Your Customer
A Proven Approach to Building Loyal Relationships with Online Communities
- Dan Hinmon, Mayo Clinic
11:05am - 11:45am
Opening Keynote
Keynote
- Liza Dunning, Airbnb
12:00pm - 12:40pm
The Pillars of Marketing Your Brand in the Digital Age
- Mike Epstein, Cinematic Music Group
Best-in-Class Webinars & Webcasts: Tactics to Build Your Virtual Events Program
12:55pm - 1:35pm
First Impressions: Creating Customer Segmentations with AI
- Ashley Bryant-Baker, B&B Data Solutions
1:50pm - 2:30pm
What Brands Can Learn From History
2:45pm - 3:25pm
How to Measure the Effectiveness of Your Marketing and Social Campaigns Like a Boss
3:25pm - 4:00pm
Virtual Happy Hour!
- DJ Drake, DJ Drake
Day 2 Thursday, September 10
8:00am - 8:40am
Get the MQLs You Want: A New Approach to Search Engine Marketing
- Garrett Mehrguth, Directive Consulting
Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead
- Sarah Bond, Lucky Orange
8:55am - 9:35am
The Hidden Psychology of Social Networks
- Joe Federer, McGraw-Hill
9:50am - 10:30am
How To Use Digital Audio Marketing to Connect With Your Audience
- Johanna Weber, Johanna Webber
How to Become Fluent in Modern Digital Marketing
- Andrew Stief, Prudential
11:00am - 12:00pm
This is Marketing: A Live Q&A with Seth Godin
Keynote
- Seth Godin, Best Selling Author
12:15pm - 12:55pm
Leading by Example: Harnessing your Executive’s Digital Presence to Engage and Inspire
- Micah Laney, Walmart
Creating & Scaling Video Content
- LeighAnna Webb, Indeed.com
1:10pm - 1:50pm
Say Anything: Creating Engaging, Findable Content for B2B Audiences
- Dave Meyer, BizzyWeb
2:05pm - 2:45pm
Hear, Here! Build and Engage Your Audience with Podcast Marketing
- Ginger Shimp, SAP
Build It, Be It: How to Use LinkedIn to Create a Powerful Personal Brand
- Amanda Healy, Cisco
3:00pm - 3:40pm
HAPPINESS is the Key to Your Brand’s Success
The Art & Design of Effective Mobile Video
- Ted Harrison, Twitter
