Agenda (All times PDT)

These great sessions have been confirmed so far, with more on the way! Keep checking back for updates.

Pre-Event Tuesday, September 08

8:00am - 12:00pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

Masterclass
  • Samantha Kermode, Investis Digital
  • Samantha Kermode

11:00am - 3:00pm

Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing

Masterclass
  • Thom Craver, CBS Interactive
  • Thom Craver

2:00pm - 6:00pm

Building Blocks for Content That Rocks

Masterclass

Day 1 Wednesday, September 09

8:00am - 8:45am

Using Audio Content to Create a Customer Acquisition Engine

  • Matthew Perl, Oakland A's
  • Matthew Perl

How Anyone Can Have Success with Video Marketing…Even You!

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

9:00am - 9:40am

The Anatomy of Engaging, Strategic, Thumb-Stopping Instagram Stories

  • Quinn Tempest, Create Your Purpose℠
  • Quinn Tempest

7 ½ Common Email Marketing Mistakes that Companies Make & How to Avoid Them (Placeholder)

  • Cameron Kane, iPost
  • Cameron Kane

9:55am - 10:35am

Changing Consumer Behaviors: How to Relearn Your Customer

A Proven Approach to Building Loyal Relationships with Online Communities

  • Dan Hinmon, Mayo Clinic
  • Dan Hinmon

11:05am - 11:45am

Opening Keynote

Keynote
  • Liza Dunning, Airbnb
  • Liza Dunning

12:00pm - 12:40pm

The Pillars of Marketing Your Brand in the Digital Age

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

Best-in-Class Webinars & Webcasts: Tactics to Build Your Virtual Events Program

12:55pm - 1:35pm

First Impressions: Creating Customer Segmentations with AI

  • Ashley Bryant-Baker, B&B Data Solutions
  • Ashley Bryant-Baker

1:50pm - 2:30pm

What Brands Can Learn From History

2:45pm - 3:25pm

How to Measure the Effectiveness of Your Marketing and Social Campaigns Like a Boss

3:25pm - 4:00pm

Virtual Happy Hour!

  • DJ Drake, DJ Drake
  • DJ Drake

Day 2 Thursday, September 10

8:00am - 8:40am

Get the MQLs You Want: A New Approach to Search Engine Marketing

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead

  • Sarah Bond, Lucky Orange
  • Sarah Bond

8:55am - 9:35am

The Hidden Psychology of Social Networks

  • Joe Federer, McGraw-Hill
  • Joe Federer

9:50am - 10:30am

How To Use Digital Audio Marketing to Connect With Your Audience

  • Johanna Weber, Johanna Webber
  • Johanna Weber

How to Become Fluent in Modern Digital Marketing

  • Andrew Stief, Prudential
  • Andrew Stief

11:00am - 12:00pm

This is Marketing: A Live Q&A with Seth Godin

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

12:15pm - 12:55pm

Leading by Example: Harnessing your Executive’s Digital Presence to Engage and Inspire

  • Micah Laney, Walmart
  • Micah Laney

Creating & Scaling Video Content

  • LeighAnna Webb, Indeed.com
  • LeighAnna Webb

1:10pm - 1:50pm

Say Anything: Creating Engaging, Findable Content for B2B Audiences

  • Dave Meyer, BizzyWeb
  • Dave Meyer

2:05pm - 2:45pm

Hear, Here! Build and Engage Your Audience with Podcast Marketing

  • Ginger Shimp, SAP
  • Ginger Shimp

Build It, Be It: How to Use LinkedIn to Create a Powerful Personal Brand

  • Amanda Healy, Cisco
  • Amanda Healy

3:00pm - 3:40pm

HAPPINESS is the Key to Your Brand’s Success

The Art & Design of Effective Mobile Video

  • Ted Harrison, Twitter
  • Ted Harrison